PUNJAB PUBLIC SERVICE COMMISSION
Combined Competitive Examination (CCE) 2025
For Recruitment to the Posts of Provincial Management Service (PMS)
SUBJECT: Mass Communication (Paper-1)
Time Allowed: 3 Hours
Maximum Marks: 100
Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).
Q.No.1 Discuss briefly the principles of news editing. What role does a sub-editor play in shaping and finalizing a news story? (20 Marks)
Q.No.2 Define a ‘feature’ and describe its salient characteristics. What is the difference between an in-depth news story and a feature story? Discuss the difference with reference to the principles of feature writing. (20 Marks)
Q.No.3 How a newspaper is different from a news agency? Discuss the organizational structure of both with examples. (20 Marks)
Q.No.4 Why National Press Trust (NPT) was established in 1964? Briefly discuss the effects of this act on the newspaper industry. (20 Marks)
Q.No.5 Define ‘Militant Muslim Press’. Discuss the role of Maulana Zafar Ali Khan and Maulana Muhammad Ali Johar in this regard. (20 Marks)
Q.No.6 What is the role of Pakistani media in the development of society? Compare the function of Government and private media in this regard. (20 Marks)
Q.No.7 How a recorded documentary is different from a live TV documentary? Write the advantages and disadvantages of both. (20 Marks)
Q.No.8 Explain the process of news writing. How news writing for TV is different from newspaper. (20 Marks)
SUBJECT: Mass Communication (Paper-1)
Time Allowed: 3 Hours
Maximum Marks: 100
Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).
Q.No.1 Communication experts have given different elements regarding the process of communication. Briefly pen down each element with a suitable example. (20 Marks)
Q.No.2 How can we say that cultural difference is an important factor to consider while communicating on mass level? (20 Marks)
Q.No.3 What are major considerations required while selecting a medium for effective communication? (20 Marks)
Q.No.4 How would you differentiate between Development Communication and Development Support Communication keeping in mind the salient features of these two. (20 Marks)
Q.No.5 Discuss the two step flow of communication model keeping in mind the limited effect approach. (20 Marks)
Q.No.6 Why propaganda is considered an important strategy in public relations campaigns? (20 Marks)
Q.No.7 How would you explain the importance of research in Advertising and Public Relations? Is scientific research being done in Pakistan in this regard? (20 Marks)
Q.No.8 Advertising is considered as the life blood of media. Do you agree with this statement? (20 Marks)
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