PMS Mass Communication Past Paper 2024 PDF

PUNJAB PUBLIC SERVICE COMMISSION
Combined Competitive Examination (CCE) 2024
For Recruitment to the Posts of Provincial Management Service (PMS)

SUBJECT: Mass Communication (Paper-1)
Time Allowed: 3 Hours
Maximum Marks: 100

Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).

Q1. Sub-editor is a key person in the newsroom, Discuss the responsibility of a sub-editor in the newspaper.

Q2. Editorials reflect the opinion of the newspaper while columns are independent opinions of the columnists that could conflict with editorial opinion. How do you view this conflict from the perspective of the freedom of the press? Highlight its impact on society and the media organization.

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Communication

Newspapers

newspaper

Q3. What are the ethics of journalism? Discuss the main features of the “ethical code of practice given by the Pakistan Press Council.

Q4. Highlight the salient features of the Pakistan Electronic Media Regulatory Authority (PEMRA) Ordinance 2002.

Q5. Define online journalism. Discuss the development of online journalism in Pakistan and highlight some of the main prospects of online journalism in Pakistan.

Q6. Critically analyze the role of Sir Syed Ahmad Khan as a journalist.

Q7. Define the determinants of news. How were values different for print media and electronic media?

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Paper

paper

Textiles & Nonwovens

Q8. Compare and contrast the main attributes of the Social Responsibility Theory and Media Development Theory of the Press.

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SUBJECT: Mass Communication (Paper-II)

Time Allowed: 3 Hours
Maximum Marks: 100

Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).

Q1. Define the drawbacks of Lasswell’s model of communication with justifications.

Q2. Psychological barriers to communication are core reasons for miscommunication. Discuss it and suggest measures to eliminate these barriers.

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Paper

science

Textiles & Nonwovens

Q3. How development communications is used to bring social change for a higher quality of life?

Q4. Do you think in a developing country like Pakistan the Development Support Communication (DSC) is more effective in bringing change in the society, or it can be more effective than the Development Communication (DC)?

Q5. What is a Public Relations Campaign? Suppose you are a Public Relations Officer, for a particular organization, how would you prepare an effective campaign for building a positive image of your organization?

Q6. What are important characteristics to evaluate the credibility and authority of opinion leaders?

Q7. Why audience research before the launch of the campaign is of vital importance to save resources?

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Science

Office Supplies

Libraries & Museums

Q8. Define the drawbacks or shortfalls of newspaper advertising with logical reasoning.