PMS Mass Communication Past Paper 2023 PDF

PUNJAB PUBLIC SERVICE COMMISSION
Combined Competitive Examination (CCE) 2023
For Recruitment to the Posts of Provincial Management Service (PMS)

SUBJECT: Mass Communication (Paper-1)
Time Allowed: 3 Hours
Maximum Marks: 100

Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).

Q1. Discuss the essential elements of news. How do the digital media’s reach and the 24- hour news coverage affect a media organization’s selection and packaging of news stories?

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Q2. How feature writing is different from editorial writing? Write a detailed comparison of both journalistic writings.

Q3. As systems, mass media organizations have various subsystems, which are invariably the primary and secondary operations that are managed in organizations. Analyze the subsystems or operations of a specific mass media organization.

Q4. Do you think Pakistani newspapers are observing the ethics of journalism? Critically analyze the situation.

Q5. Write short notes on any two of the following:

1. Defamation, Libel, Slander

2. Right to Information

3. Prevention of Electronic Crimes Act (PECA)

Q6. Write short notes on any two of the following:

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Paper

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Libraries & Museums

1. Urdu-e-Mual’a

2. Hamdard

3. Nawa-i-Waqt

Q7. What are the differences between terrestrial and cable television networks? Write a detailed note about the history and development of cable TV in Pakistan.

SUBJECT: Mass Communication (Paper-II)

Time Allowed: 3 Hours
Maximum Marks: 100

Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).

Q1. Define any five technological barriers to communication with elaboration and relevant examples.

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Paper

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Office Supplies

Q2. How development journalism is different in its characteristics from other types of journalistic practices?

Q3. Keeping in mind the different communication techniques, how would you produce a message for effective communication?

Q4. Define the term “Development”. What are the salient features of Development Journalism and how it can be beneficial for a developing society like Pakistan?

Q5. Describe any five types of public relations tools for image building of an organization.

Q6. Write a note on “Decline of television advertising in a recent era” by supporting or rejecting the concept.

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Libraries & Museums

Science

Q7. An effective “Public Relations Campaign” is made on the basis of diligently researched content. Discuss it in light of the importance of scientific research in making a particular Public Relations Campaign.

Q8. How would you differentiate between advertising and publicity? Cite different examples to support your point of view.