PMS Mass Communication Past Paper 2022 PDF

PUNJAB PUBLIC SERVICE COMMISSION
Combined Competitive Examination (CCE) 2022
For Recruitment to the Posts of Provincial Management Service (PMS)

SUBJECT: Mass Communication (Paper-1)
Time Allowed: 3 Hours
Maximum Marks: 100

Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).
Q1. Write a comprehensive note on Pakistan Electronic Media Regulatory Authority (PEMRA). What does PEMRA’s code of conduct instruct television channels about entertainment content i.e. drama, advertisements, etc.?

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Q2. How is Editorial different from Feature? Explain the structure, objectives, and layout of both journalistic writings.
Q3. Maulana Zafar All Khan’s journalistic contributions flourished in the Muslim press. Highlight Maulana’s journalistic contributions and evaluate the role of ‘Zamindar’ in this regard.
Q4. Critically analyze the role of current affairs-based talk shows being telecast on Pakistani television channels. Also discourse if, in your opinion, these shows promote social and political awareness amongst the youth or not?
Q5. Explain the organizational structure of a National Newspaper. Describe the functions of different section heads.
Q6. What is a documentary? Write in detail about different styles/modes of a TV documentary.

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Q7. What are the common ethical violations committed by Pakistani electronic and print media, In this age of increased media competition, what measures can be taken to observe ethics? While meeting the challenges of deadlines in electronic and print media.
Q8. What is the difference between disinformation of increasing trends of misinformation, disinformation, and fake news? Suggest measures to curb this hike in digital media as well as traditional media.

SUBJECT: Mass Communication (Paper-II)

Time Allowed: 3 Hours
Maximum Marks: 100

Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).
Q1. Explain the process of communication from the perspective of the Laswell Model and Shannon and Weaver Model of communication.

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Q2. Opinion leaders play a significant role in society. Elaborate your answer with the help of the Two-Step Flow of Communication” model.
Q3. Critically discuss the difference between Development Communication (DC) and Development Support communication? Moreover, do you think Pakistani media use these strategies in its informational and entertainment content for creating awareness in society? Explain with examples.
Q4. Define public relations. What are some of the media tools used for public relations?
Q5. The media is considered a mirror of society. Do you think these days Pakistani media project Pakistani culture in its entertainment content or the influence of foreign media is more evident?
Q6. What is journalism and development journalism? Do you agree that journalism is playing a significant role in the development of Pakistan? Discuss with examples.

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Q7. How can the right of access to information bring transparency to the functioning of Government and its organizations? Does this reconcile with the right to privacy of individuals?
Q8. Write short notes the following:
  1. Advertising as the lifeblood of media
  2. Difference between Publicity and Public Relations
  3. Difference between Internal Public and External Public
  4. Importance of research In producing, a very good advertisement

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