PUNJAB PUBLIC SERVICE COMMISSION Combined Competitive Examination (CCE) 2020 For Recruitment to the Posts of Provincial Management Service (PMS)
SUBJECT: Mass Communication (Paper-1) Time Allowed: 3 Hours Maximum Marks: 100
Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).
Q. No. 1: Do you think Pakistani media played a responsible role regarding the coverage of Corona Virus? Analyze the technical and journalistic standards of the coverage of Corona Virus by Pakistani media.
Q. No. 2: A ‘theatre of mind’ can be created using sound only. Critically evaluate the role of FM radio in urban and rural areas of Pakistan. Why does radio transmission need to be different in urban and rural areas in terms of content, language, and expression?
Q. No. 3: An Editorial reflects the newspaper’s ideology and is considered its mouthpiece. Highlight the differences among editorial, feature, and column regarding their objectives, content, treatment, expression, and format.
Q. No. 4: What survival strategies are being followed by newspapers in Pakistan to combat the threat of extinction posed by the internet and social media sites? Discuss.
Q. No. 5: Discuss the extremely distorted portrayal of Pakistani socio-cultural values in television advertisements. Suggest available statutory and non-statutory options for effectively regulating TV advertising in our country.
Q. No. 6: The sub-editor, like the captain of a ship, plays a key role in ensuring good quality copy and style. Discuss the necessary qualifications and characteristics of an ideal sub-editor.
Q. No. 7: Describe the different production phases, from the initial idea to the final release print, of a television documentary film. Briefly discuss the future of documentary films in Pakistan.
Q. No. 8: Write short notes on any TWO of the following:
a) PEMRA
b) Press Code of Ethics
c) Libel and Defamation
SUBJECT: Mass Communication (Paper-II)
Time Allowed: 3 Hours Maximum Marks: 100
Note: Attempt FIVE Questions in All. Attempt in Urdu or English (20 Marks each).
Q. No. 1: Why are most television morning shows not compatible with the cultural values of Pakistan? Give suggestions for improving their content by examining various ethical issues.
Q. No. 2: Define Development Communication and Development Support Communication (DSC). Discuss a case study of development communication that contributed to any sector in Pakistan.
Q. No. 3: Explain the complex process of communication with reference to the Shannon and Weaver Model of Communication in detail.
Q. No. 4:Political polarization of Pakistani news anchors disturbs the credibility of news and current affair talk shows. Enumerate reasons for this rapidly increasing trend with examples.
Q. No. 5: What do you know about communication and effective communication? Explain why language can be both the best and worst means of communication.
Q. No. 6: Who introduced the ‘Two-Step Flow of Communication’ theory and what was its purpose? Write a comprehensive note on the theory and the role of the opinion leader.
Q. No. 7: Pakistani media is playing a significant role in creating awareness on development issues among the general public. Write a detailed answer in favor of this statement with examples.
